Barna Group provides spiritual influencers with credible knowledge and clear thinking, enabling them to navigate a complex and changing culture.

What is Barna?

In its 30-year history, Barna Group has conducted more than one million interviews over the course of hundreds of studies, and has become a go-to source for insights about faith and culture, leadership and vocation, and generations. Barna Group has carefully and strategically tracked the role of faith in America, developing one of the nation’s most comprehensive databases of spiritual indicators.

Barna Group has worked with thousands of business, nonprofit organizations and churches across the U.S. and around the world, including many protestant denominations, Catholic parishes, and faith leaders. Some of its notable clients have included the Salvation Army, World Vision, Compassion, the American Bible Society, and Habitat for Humanity. It has also served mainstream business and non-profit leaders at organizations like Sony, Walden Media, Easter Seals, CARE, the ONE Campaign, the Humane Society, the Gates Foundation, and NBC Universal.

The firm's studies are frequently cited in sermons and talks, and its public opinion research is often quoted in major media outlets such as CNN, USA Today, The Wall Street Journal, Fox News, Chicago Tribune, Huffington Post, the New York Times, Dallas Morning News, and the Los Angeles Times.

Who is Barna?

Barna Group is a visionary research and resource company located in Ventura, California. Started in 1984, the firm is widely considered to be a leading research organization focused on the intersection of faith and culture.

Leadership Team


David Kinnaman


Bill Denzel

Vice President, Business Development

Brooke Hempell

Vice President, Research

Rick Ifland

Barna Global

Roxanne Stone

Editor in Chief

Todd White

Vice President, Finance & Operations